{"id":3355,"date":"2026-06-24T16:13:00","date_gmt":"2026-06-24T16:13:00","guid":{"rendered":"https:\/\/cimad.mx\/?p=3355"},"modified":"2026-09-15T17:45:50","modified_gmt":"2026-09-15T17:45:50","slug":"capacitacion-smart-pricing-del-mueble","status":"publish","type":"post","link":"https:\/\/cimad.mx\/en\/capacitacion-smart-pricing-del-mueble\/","title":{"rendered":"Smart Pricing for Furniture Training\u201c"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3355\" class=\"elementor elementor-3355\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0fd7c e-flex e-con-boxed e-con e-parent\" data-id=\"5b0fd7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f129db e-flex e-con-boxed e-con e-parent\" data-id=\"35f129db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f0606 elementor-widget elementor-widget-page-title\" data-id=\"c3f0606\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;align&quot;:&quot;center&quot;}\" data-widget_type=\"page-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<div class=\"hfe-page-title hfe-page-title-wrapper elementor-widget-heading\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cimad.mx\/en\">\n\t\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n\t\t\t\t\t\t\t\t\n\t\t\t\tSmart Pricing for Furniture Training\u201c  \n\t\t\t<\/h2> \n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714b57f6 e-flex e-con-boxed e-con e-parent\" data-id=\"714b57f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61f3a112 e-con-full e-flex e-con e-child\" data-id=\"61f3a112\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7c8a5e elementor-widget elementor-widget-text-editor\" data-id=\"4f7c8a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"439\" data-end=\"888\"><strong data-start=\"439\" data-end=\"478\">Durango, Dgo., July 4, 2026.<\/strong> As part of the actions to strengthen the competitiveness of the furniture industry, the Furniture and Accessories Innovation Cluster of Durango (CIMAD), in collaboration with the <strong data-start=\"660\" data-end=\"679\">Academia Arauco<\/strong>held the second training session of the program <strong data-start=\"742\" data-end=\"776\">&#8220;Smart Pricing para el Mueble&#8221;<\/strong>, aimed at providing strategic tools for pricing and business decision-making.<\/p><p data-start=\"890\" data-end=\"1249\">The training brought together staff from partner companies <strong data-start=\"952\" data-end=\"1030\">SCALA, Mobelia, Julieta Interiorismo, AguiLares Carpinter\u00eda y \u00danico Studio<\/strong>, as well as architects, designers, business owners, and professionals in the sector, who strengthened their knowledge through methodologies focused on generating value, profitability, and business competitiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7631d08e e-con-full e-flex e-con e-child\" data-id=\"7631d08e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a356e5f elementor-widget elementor-widget-image\" data-id=\"a356e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7073-1024x768.jpg\" class=\"attachment-large size-large wp-image-3364\" alt=\"\" srcset=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7073-1024x768.jpg 1024w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7073-300x225.jpg 300w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7073-768x576.jpg 768w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7073-1536x1152.jpg 1536w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7073-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d155d8 e-flex e-con-boxed e-con e-parent\" data-id=\"33d155d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70d7d78e e-con-full e-flex e-con e-child\" data-id=\"70d7d78e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d912265 elementor-widget elementor-widget-text-editor\" data-id=\"2d912265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1326\" data-end=\"1640\">During the session, participants analyzed strategies to optimize pricing structures, understand customer-perceived value, and develop models to improve the profitability of their projects and companies, incorporating practical tools applicable to today's market challenges.<\/p><p data-start=\"1642\" data-end=\"1901\">The session also encouraged the exchange of experiences among companies and specialists in the sector, strengthening collaboration and knowledge-sharing as key elements to drive the professionalization of the furniture industry in Durango.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ce2dff5 e-con-full e-flex e-con e-child\" data-id=\"4ce2dff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c33e399 elementor-widget elementor-widget-text-editor\" data-id=\"2c33e399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This training was made possible through the collaboration between <strong data-start=\"1982\" data-end=\"2001\">Academia Arauco<\/strong>, who shared their technical and business expertise, and the <strong data-start=\"2058\" data-end=\"2125\">Institute of Forestry and Wood Industry (ISIMA-UJED)<\/strong>, who provided their facilities to host the event, reaffirming the importance of joint efforts between industry, academia, and supporting organizations.<\/p><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2363\" data-end=\"2668\">From the <strong data-start=\"2372\" data-end=\"2381\">CIMAD<\/strong> we continue promoting specialized training opportunities that enable companies to develop new capabilities, strengthen their competitiveness, and respond to market trends and challenges, building a collaborative and innovative ecosystem for the furniture industry.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c1b2df e-grid e-con-boxed e-con e-parent\" data-id=\"8c1b2df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaa22f elementor-widget elementor-widget-image\" data-id=\"5eaa22f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-1024x768.jpg\" class=\"attachment-large size-large wp-image-3356\" alt=\"\" srcset=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-1024x768.jpg 1024w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-300x225.jpg 300w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-768x576.jpg 768w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-1536x1152.jpg 1536w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90bba94 elementor-widget elementor-widget-image\" data-id=\"90bba94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7170-1024x768.jpg\" class=\"attachment-large size-large wp-image-3368\" alt=\"\" srcset=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7170-1024x768.jpg 1024w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7170-300x225.jpg 300w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7170-768x576.jpg 768w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7170-1536x1152.jpg 1536w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7170-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab7fbb elementor-widget elementor-widget-image\" data-id=\"5ab7fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7118-1-1024x768.jpg\" class=\"attachment-large size-large wp-image-3370\" alt=\"\" srcset=\"https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7118-1-1024x768.jpg 1024w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7118-1-300x225.jpg 300w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7118-1-768x576.jpg 768w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7118-1-1536x1152.jpg 1536w, https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7118-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La estrategia que est\u00e1 transformando la rentabilidad del mueble en 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