During the session, participants analyzed strategies to optimize pricing structures, understand customer-perceived value, and develop models to improve the profitability of their projects and companies, incorporating practical tools applicable to today's market challenges.<\/p>\n
The session also encouraged the exchange of experiences among companies and specialists in the sector, strengthening collaboration and knowledge-sharing as key elements to drive the professionalization of the furniture industry in Durango.<\/p>\n
This training was made possible through the collaboration between Academia Arauco<\/strong>, who shared their technical and business expertise, and the Institute of Forestry and Wood Industry (ISIMA-UJED)<\/strong>, who provided their facilities to host the event, reaffirming the importance of joint efforts between industry, academia, and supporting organizations.<\/p>\n From the CIMAD<\/strong> we continue promoting specialized training opportunities that enable companies to develop new capabilities, strengthen their competitiveness, and respond to market trends and challenges, building a collaborative and innovative ecosystem for the furniture industry.<\/p>","protected":false},"excerpt":{"rendered":" La estrategia que est\u00e1 transformando la rentabilidad del mueble en Durango<\/p>","protected":false},"featured_media":3356,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","cimad_imagen_pagina":"3364","cimad_galeria":"3356,3368,3370","cimad_titulo_en":"","cimad_resumen_en":"","cimad_intro_en":"","cimad_contenido_en":"","cimad_intro":" Durango, Dgo., 24 de junio de 2026.<\/strong> Como parte de las acciones para fortalecer la competitividad de la industria del mueble, el Cl\u00faster de Innovaci\u00f3n del Mueble y Accesorios de Durango (CIMAD), en colaboraci\u00f3n con la Academia Arauco<\/strong>, llev\u00f3 a cabo la segunda jornada de capacitaci\u00f3n del programa \u201cSmart Pricing para el Mueble\u201d<\/strong>, orientada a brindar herramientas estrat\u00e9gicas para la fijaci\u00f3n de precios y la toma de decisiones comerciales.<\/p>\n\n La capacitaci\u00f3n reuni\u00f3 a colaboradores de las empresas socias SCALA, Mobelia, Julieta Interiorismo, AguiLares Carpinter\u00eda y \u00danico Studio<\/strong>, adem\u00e1s de arquitectos, dise\u00f1adores, empresarios y profesionales del sector, quienes fortalecieron sus conocimientos mediante metodolog\u00edas enfocadas en la generaci\u00f3n de valor, rentabilidad y competitividad empresarial.<\/p>"},"class_list":["post-3984","cimad_actividad","type-cimad_actividad","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-scaled.jpg",2560,1920,false],"thumbnail":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-150x150.jpg",150,150,true],"medium":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-300x225.jpg",300,225,true],"medium_large":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-768x576.jpg",768,576,true],"large":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-1024x768.jpg",800,600,true],"1536x1536":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-1536x1152.jpg",1536,1152,true],"2048x2048":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-2048x1536.jpg",2048,1536,true],"trp-custom-language-flag":["https:\/\/cimad.mx\/wp-content\/uploads\/2026\/07\/IMG_7145-scaled.jpg",16,12,false]},"uagb_author_info":{"display_name":"Gabriel Alonso S\u00e1nchez","author_link":"https:\/\/cimad.mx\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"La estrategia que est\u00e1 transformando la rentabilidad del mueble en Durango","_links":{"self":[{"href":"https:\/\/cimad.mx\/en\/wp-json\/wp\/v2\/actividades\/3984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cimad.mx\/en\/wp-json\/wp\/v2\/actividades"}],"about":[{"href":"https:\/\/cimad.mx\/en\/wp-json\/wp\/v2\/types\/cimad_actividad"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cimad.mx\/en\/wp-json\/wp\/v2\/media\/3356"}],"wp:attachment":[{"href":"https:\/\/cimad.mx\/en\/wp-json\/wp\/v2\/media?parent=3984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}