Durango, Dgo., July 4, 2026. As part of the actions to strengthen the competitiveness of the furniture industry, the Furniture and Accessories Innovation Cluster of Durango (CIMAD), in collaboration with the Academia Araucoheld the second training session of the program “Smart Pricing para el Mueble”, aimed at providing strategic tools for pricing and business decision-making.
The training brought together staff from partner companies SCALA, Mobelia, Julieta Interiorismo, AguiLares Carpintería y Único Studio, as well as architects, designers, business owners, and professionals in the sector, who strengthened their knowledge through methodologies focused on generating value, profitability, and business competitiveness.
During the session, participants analyzed strategies to optimize pricing structures, understand customer-perceived value, and develop models to improve the profitability of their projects and companies, incorporating practical tools applicable to today's market challenges.
The session also encouraged the exchange of experiences among companies and specialists in the sector, strengthening collaboration and knowledge-sharing as key elements to drive the professionalization of the furniture industry in Durango.
This training was made possible through the collaboration between Academia Arauco, who shared their technical and business expertise, and the Institute of Forestry and Wood Industry (ISIMA-UJED), who provided their facilities to host the event, reaffirming the importance of joint efforts between industry, academia, and supporting organizations.
From the CIMAD we continue promoting specialized training opportunities that enable companies to develop new capabilities, strengthen their competitiveness, and respond to market trends and challenges, building a collaborative and innovative ecosystem for the furniture industry.
